The TBEAR Coaching Model™ blends a structured five-step coaching process with five Bear Archetypes to help individuals, teams, and organizations grow with clarity, courage, and alignment. It’s a practical, emotionally intelligent path from insight to action.
TBEAR Coaching Model™ is a flexible five-phase framework—Topic, Behavior, Engage, Action/Follow UP, Review/Celebrate—designed to guide conversations that matter and create measurable change.
Whether you’re coaching an individual, a team, or an entire organization, TBEAR Coaching Model™ provides both the structure and adaptability to move insight into action and action into growth.
Because bears carry more than strength. They carry stories, instincts, and wisdom that mirror our own human journey. Our five Bear Archetypes make growth tangible and memorable.
They act as “emotional anchors” that help people recall and apply learning in the moments that matter. In the TBEAR Coaching Model™, each Bear Archetype represents a vital quality of leadership and personal growth:
Strength & Leadership
Balance & Harmony
Resilience & Adaptability
Introspection & Grounding
Vision & Transformation
By integrating these archetypes into the coaching practice, the TBEAR Coaching Model™ brings development real, accessible, and long-lasting.
Unlike traditional models, TBEAR Coaching Model™ combines behavior change with symbolic storytelling—making coaching more engaging and sticky over time.
From emerging leaders and executives to intact teams and organizations navigating culture change—TBEAR Coaching Model™ meets you where you are and supports real progress, not just performance. It’s built to work across individual, team, and organizational contexts.
The TBEAR Coaching Model™ is a powerful, multi-dimensional approach to coaching and leadership development. It blends a structured, five-step coaching conversation framework with a metaphor-rich system of Bear Archetypes—each symbolizing a core leadership energy. Learn the model and bring it into your coaching or leadership practice.
The One-on-One Coaching model built around the TBEAR Coaching Model™ offers a personalized coaching experience that is structured, emotionally intelligent, and deeply transformational.
The Luminary Leadership Journey is a transformational coaching experience for emerging and established leaders who want to lead from the inside out. It integrates emotional intelligence, metaphor, and self-leadership with the archetypal wisdom of the five Bear energies from the TBEAR Coaching Model™.
The TBEAR Coaching Model™ for Teams is a transformative group coaching framework that supports teams in deepening trust, surfacing truth, and creating meaningful progress—together.
The Bear Whisperer Program is a powerful, story-driven coaching and personal development experience designed to help emerging leaders and young adults discover the strengths already within them.
The Luminary Bear Program is a reflective, emotionally intelligent coaching experience designed for youth on the brink of transition—whether graduating high school, starting post-secondary, entering the workforce, or simply figuring out who they want to be next.
The Culture Whisperer Program equips leaders, coaches, and change agents to identify, interpret, and influence the unseen dynamics that shape team and organizational culture.
Together, these programs create a Transformational Ecosystem—an integrated pathway that meets leaders, teams, and organizations exactly where they are. From building self-awareness to reshaping culture, each offering connects to the next, creating momentum for lasting growth.
Not sure where to start? Every journey begins with awareness. The TBEAR Coaching Model™ Self-Assessment helps you identify which Bear Archetype is most active in your leadership and life right now.
Take the TBEAR Coaching Model™ Self-Assessment to find your dominant Bear archetype and next steps for growth.
By discovering your dominant Bear energy, you’ll gain immediate clarity on your natural strengths as well as the areas that could benefit from growth. Your results also point you toward the next steps, tools, and programs designed to support your development.
Terry Curry, Executive Coach & Creator of the TBEAR Coaching Model™, is a seasoned leader with deep experience building coaching cultures and leadership pipelines—most notably at FYidoctors where he was one of the original founders and VP of Talent Development.
